May 31 2017

Marketing and strategy solutions for healthcare #flynn #pharma

#pharmaceutical marketing


With more than 20 years experience in the Australian pharmaceutical market, Kim Gould has built AbsolutePharma into one of Australia’s premier healthcare service suppliers. With a who’s who of past and present customers, AbsolutePharma has become the preferred outsourcing and consulting choice.

Offering customers a broad range of marketing, management and strategic services AbsolutePharma has helped start-up’s through to global pharmaceutical and device companies take their products from pre-launch through to market withdrawal.

Think of AbsolutePharma as an “extra pair of experienced marketing hands” for ad-hoc projects, to find solutions to marketing challenges or an alternate outsourced solution when there are limited internal resources.


The AbsolutePharma business model is based on flexibility and we tailor our offering to your exact requirements, whether it is a large or small project, provision of strategic advice or project management of key tactical programmes.

Strategic and marketing management

Product management and brand management | New product development |Market strategy development | Key message creation | Marketing and communication planning | | Marketing team mentoring and development | Market modelling and analysis.

Outsourcing and in-licensing

Outsourcing. designed for local organisations who are unable to effectively or efficiently resource in market brands. This solution allows organisations to focus on their mega-brands and remove the distraction small ancillary brands can cause.

In-licensing . sponsorship, importation, and the full provision of marketing and sales functions for international brands, an ideal solution for new entrants to the Australian market.

Medical copywriting

Detail aids | Patient brochures | Medical meeting collateral | Slide kits | Training manuals for pharmacy | Patient HCP websites | Referencing compliance requirements on KOL slide kits | Patient support programmes | Patient familiarisation programme materials | Point of sale materials | Packaging leaflets |

Programme development and conference organisation

AbsolutePharma has an extensive understanding of the processes, procedures, compliance requirements and internal medical approval mechanisms to strategically develop, write and deliver materials and programmes aimed at healthcare professionals. Experience gleaned from working on both the client and agency sides. Services include. Project management | Key Opinion Leader (KOL) development | Conference organisation (local and international) | Educational programme development.

Deep knowledge of the industry

Kim Gould has an extraordinary ability to juggle the complexities of planning and running medical events. Her deep knowledge of the industry, and what it takes to run a successful event, is invaluable.

AbsolutePharma recently managed a highly successful stand-alone medical meeting. Kim worked closely to the brief and the budget, coordinating the agenda, developing the invitations and the conference materials, ensuring all were of high quality and importantly, compliant. Her interactions with the steering committee and speakers displayed a calm professionalism that brought credit to our company. The event ran seamlessly, in a large part due to Kim s abilities and professionalism.

It is always a pleasure to work with Kim and I am happy to provide an unqualified recommendation of her company services.

International pharmaceutical organisation.

(Details available on request)

Conference development and KOL management

Delivers strategies based on facts and research

We have worked with AbsolutePharma for over seven years, as both a business partner and a client. Kim is a positive ‘can do’ experienced marketing and strategic consultant who is able to immerse herself in the client’s business and make intelligent decisions based on their current and future needs. She adds real value with her ability to think up logical and targeted creative strategies that can be brought effectively to market. Her talent lies in delivering strategies that are based on facts and research which are delivered with a sense of urgency and practicality.

Kim has proved a pleasure to work with, is the consummate professional and is very personable. As a trusted partner, Kim has proved to be a huge asset to our company helping us drive our new business and charting a course towards greater success. Kim s focused meticulous style and integrity combined with keen commercial insight and excellent communication skills have make her a valuable asset for our organisation.
I feel confident in recommending Kim in being able to implement targeted strategies and communications that are of the highest calibre.

Managing Creative Director

(Details available on request)

Strategic partner with keen commercial insight

Innovative solutions to seemingly impossible project management challenges

I have worked with Kim for the past 2 years on a number of projects within healthcare, primarily producing material for big Pharma brands. Kim s flexibility and responsiveness has often been a key factor in enabling us to secure a number of our larger projects. Kim has gone above and beyond with extremely tight deadlines for copy writing as well as development of promotional material for our clients.

Kim s attention to detail is unmatched as are her skills in developing innovative solutions to seemingly impossible project management challenges. She is a fantastic collaborator who meshes well with our little team and it is an absolute delight to work with her.

(Details available on request)

Innovative solutions to seemingly impossible project management challenges

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